A series of weather-related disasters during the '70s had thrown the price of raisins completely out of whack. And, when it went down, so did the Dancing California Raisins. I heard it through the grapevine. SW: Those people started calling CALRAB and the ad agency, asking when and where the ad would play again. KB: We're not getting our fair share of it. What about Michael Jackson and what he was contributing? This is Brought to you by Brands you know, stories you don't. SW: Kalem Barserian has worked in the raisin industry for more than 50 years. CH: A warship, the USS Pyro, even asked permission to sail with a California Dancing Raisins flag flying high above ahoy mateys! KB: Whereas the packer is the middleman buying it from him, processing it, selling it, shipping it into trade and hoping to make a profit. BARRY KRIEBEL: Well that's the problem with the advertising! HARDEES AD: Announcing the big plush bendable California Raisins at Hardees SW: There were California Raisins Halloween costumesthey were bestsellers in 1988. [13], Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings. SW: That's another thing that makes the raisin industry different. SPEAKER ONE: It was like a Mr. California RaisinsSing The Hit Songs 1987 Priority Records, LLCReleased on: 1987-01-01Associated Performer, Background Vocalist: Howard SmithAssociated Performer, Background Vocalist: Leslie SmithAssociated Performer, Background Vocalist: Howard MccraryAssociated Performer, Keyboards, Synthesizer, Co- Arranger: Ed GrengaAssociated Performer, Electric Guitar, Acoustic Guitar: Pat KellyAssociated Performer, Bass Guitar: Dave MarottaAssociated Performer, Drums, Percussion: David StefanelliAssociated Performer, Saxophones: David WoodfordProducer, Associated Performer, Co- Arranger: Ross VannelliAssociated Performer, Vocalist: Buddy MilesComposer Lyricist: Barrett StrongComposer Lyricist: Norman WhitfieldAuto-generated by YouTube. KALEM BARSERIAN: I've been born, raised here. The article ranked The California Raisins' premiere advertisement, "Lunchbox", at #15 with comments by ad agency executive Claude Jacques and described the Raisins as "The coolest wrinkled musicians this side of the Stones. RAISINS SHOW: You might have heard about us through the old grapevine. SPEAKER FOUR: My mother thought they were great, and she collected the figurines. Raisins are not like cell phone brands, with unique features and better WiFi connectivity and a sleeker feel than their competitors. Don't you know that I heard it through the grapevine. SPEAKER NINE: Definitely didn't make me any more of a fan of raisins. Lead vocals in the group were sung by musician Buddy Miles. Little disagreements surfaced. It's a tax. 1 Mar. SPEAKER THREE: They sang we three kings with also these camels that were all claymation. Finance is provided by PayPal Credit (a trading name of PayPal (Europe) S. r.l. If you have any issues please contact me before leaving negative response I will always do my best make it right! "Picture cover". And the California raisin industry is, after all, a big family. See terms. "I Heard It Through the Grapevine Lyrics." SW: Seth's boss handed him the California raisins account. They sold most of their raisins in bulk, to ingredient customers, like cereal brands or bakeries. Sales of raisins themselves increased 20 percent after the first commercial. Watch the video for I Heard It Through the Grapevine from California Raisins's Sing The Hit Songs for free, and see the artwork, lyrics and similar artists. Access your favorite topics in a personalized feed while you're on the go. The 1980's TV commercials for California raisins have been called some of the best ads ever made. I voted to kill it too. SW: Kalem says the vote on whether or not to approve the ad was extremely close. Listen on:Apple Podcasts |Stitcher | Spotify |and more. CH: This episode was reported and produced by Sarah Wyman, with Julia Press and me, Charlie Herman. The ads storyboards were pretty simple: A bunch of raisins dance in a line across the screen, grooving to the Motown sound that had been rejuvenated by the success of The Big Chills 6 million-selling soundtrack. And maybe some people are pessimistic about it, I don't know, maybe people are tired of just the lack of unity. Feb 14, 2023 A group of singing, dancing, anthropomorphized raisins launched a sensational career after singing the 1968 Marvin Gaye song, "I Heard It Through the Grapevine," in a 1986 commercial for the California Raisin Advisory Board. CALRAB, the organization who made the campaign, was also closed on July 31, 1994, due to disagreements with raisin producers over the fairness of required payments to the organization. And as that rift widened, the raisins fell right through it. Matthew has observed his fair share of contentious industry meetings. Still one thing nearly everyone does agree on is the mass appeal of the dancing raisins. They filed a petition, and that's it! These days, some growers are abandoning ship entirely, ripping out their vineyards and planting almonds instead. Like the Archies before them, the imaginary band was a hit. SW: So are the California Raisins coming back, do you thinkthe Dancing California Raisins? But there's one letter that really stands out: WERNER: Okay, this is from the Fitzgerald-Hartley Company. Like the whole body was just a head, with arms and legs waving about. To make sense of that storyto understand where the dancing raisins came from, and how they disappearedeveryone told me I needed to talk to this guy. WERNER: We went there because we had to meet the growers, and so we would drive, what was it, an hour, 90 minutes to Fresno from San Francisco, and the account people were all nervous on the way there like 'what are we going to do?'. The musical mockumentary was again created by Vinton Studios, and was nominated for a Primetime Emmy Award. Like, who was allowed to borrow the actual dancing raisins costume CALRAB had? Almost all the growers in the room were against it. WERNER: My job, I called it jack of all trade. as well as other partner offers and accept our, NOW WATCH: An investment chief at HSBC sees huge trading opportunities outside the US. You know, what kind of legs does he have so he could do a dance appropriately, does he have oversized shoes, you know, what do they look like? Seth Werner, the young copywriter newly in charge of the California Raisins account, had a concept. And now they are all I can think about!! RV: I said, 'I think that's a great idea.' He writes: "The thirty seconds of this commercial seemed like an eternity. And most of the people spending millions of dollars don't want to know there are two guys sitting in a back room trying to make each other laugh and come up with this stuff, but that is what we did. Deathly silence filled the Board room for what was probably only another thirty seconds, but seemed much longer. But he told me something else too, something he says a lot of reporters like mewho fly into Fresno from the big city to cover the dramaoften miss: MM: We're all families here and so, everybody's really close, everybody knows each other, I mean, a lot of them are related to each other, they marry in, and so they're very tight SW: And that big family, with lots of opinions, is where some of that drama comes from. It had about five million dollars to spend, which, in ad money, is not a lot. Vinton and his team spent weeks making about six different figurines and a set made out of clay. SW: That is exactly what I wanted to find out. But the Raisinss influence went beyond just TV and music and began to invade all levels of pop culture. Post's Raisin Bran cereal took advantage of the increasingly popular dried fruit and teamed up with the Raisins to help promote their boxed cereal, and fast food chain Hardees bought a license to produce the incredibly popular collectible Raisins figurines. Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), African American History Curatorial Collective. But in terms of its impact on the industry it depends on who you ask. If you require a personal response, please use ourContact page. SW: Michael Brunsfeld was the commercial animation director at a company called Colossal Pictures, which had been contracted to do a mockup of the ad. SW: Before long, a claymation Ray Charles joined the bunch. Michael Jackson asked to be featured in a sequel. Some had small brands that competed with Sunmaid. If you saw a commercial you liked, you couldn't look it up on YouTube and send a link to a friend. Several California Raisins music albums were also released, featuring classic Motown and rock standards. HO: Well there's there's definitely 12:02 some discussion about that I mean in its infancy right now. Paul McCartney requested his own copy on VHS. Phrases Similar to Heard it Through the Grapevine Many of the items created for the campaign have become part of the permanent collection of the Smithsonian Institution. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. There were California Raisins lunchboxes, then Hardee's started handing out plastic Raisins figurines with Cinnamon 'n' Raisin biscuits. California Raisins poster vintage 1987 Heard it Through The Grapevine. I said, 'the only thing I would do, because at that time, you know, you had things like the Chipmunks and all these different things for kids,'. ", In 2017, an episode of The Simpsons called "The Cad and the Hat" included a couch gag segment featuring the California Raisins being killed by Homer.[21]. [14][additional citation(s) needed], On March 28, 1997 Entertainment Weekly published "The 50 Best Commercials of All Time" as its cover story. Sign up for notifications from Insider! But despite it all, by a very narrow margin, more than half the room voted to greenlight the ad. And a lot people, including many of our listeners, still remember it really well. And Seth Seth was dancing all by himself in front of the group, without socks on! I Heard It Through the Grapevine Lyrics by California Raisins from the Meet the Raisins! But I also take the approach of, that was 30 years ago so I think it's time that we look forward because the industry is in a very dramatic, very drastically different place than it was back then. You know? AD ONE: Lay some happiness on me, give me raisins and I'll be. Everyone is hungering for unity again, they just have to find something to unify around. Almost across the board, everyone I spoke to had good things to say about the ad itself. Produced by Sarah Wyman, with Charlie Herman and Julia Press. [9] Blackthorne Publishing also released a six-issue comic book series entitled The California Raisins 3-D which included 3D glasses; these would later be re-released in the Ultimate Collection trade paperback. So, there's an alphabet soup of different boards and agencies and committees to help make that happen. SW: Let me explain. SW: Matthew says, whether or not the dancing raisins are part of the industry's future, he remains optimistic. 84 on the Billboard Hot 100. SPEAKER ONE: Like obviously, they're raisins, but it just didn't occur to me that like this was a tool to get you to eat like what you see in boxes of raisins. Sarah Wyman is our showrunner. Was the Dancing Raisins ad a success? A California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various memorabilia. The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. But actually to me, one of the most interesting parts of that story was this little section on the California Dancing Raisins ads from the '80s. SW: They pulled up to a business park, hopped out of the car, and marched into a conference room. The raisin packers didn't reach this decision because anyone had anything against the ad, or because licensing fees had stopped rolling in, or even because raisin sales were down. CALRAB teamed up with advertising agency Foote, Cone & Belding to try to forge an emotional connection between consumers and the dried fruit. RV: Oh no, to me it at one point it kind of went beyond that. Oh I heard it through the grapevine. But how did a bunch of dried grapes, burdened with the reputationof being a mediocre, boring snack, become synonymous with swagger? If you have any issues please contact me before leaving negative response I will always do my best make it right! Our editor is Micaela Blei. Packers sort the raisins by size, rinse out sand and dirt, control for quality, and pack them all up in boxes. Hell no! He watched the original commercial spin off into more and more distant territory. SW: This is Seth Werner. Vintage California Raisins Posable, Puppets, Bank, Wind up toy. 2023. The band broke up. We'll do that.'. KB: I'll never forget, he was a handsome guy, had white shoes on, no socks, had an earring in this ear, he had the ghetto blaster up on his shoulders, and he turns it on and it's "Heard It Through the Grapevine.". SW: The winning concept was a raisin with big eyes, a defined nose, and a wide mouthperfect for lip syncing. They have two big jobs. And apparently, making a clay "King of Pop" was a whole 'nother can of worms. Not much longer would you be mine. 16:20 How do you distinguish your raisin bagel from my field to your field? With the musicians all in a room, live, everything. Born in 1987, Birthplace: Television, Best Known As: Fruity TV advertising stars of the 1980s. BK: So the bottom line was you didn't have industry consensus. [8] While cel animated by Murakami-Wolf-Swenson, it maintained Will Vinton's creative direction. The California Raisins released four studio albums on Priority Records, BMG, and ZTT Records between 1987 to 1994, and their signature song, "I Heard It Through the Grapevine", landed on the Billboard Hot 100 and peaked at number 84 or 85. California Raisin's Version. I mean, really, most of us don't give raisins a whole lot of attention..they are just kind of everywhere: in our cereals, bagels, and, of course, kid's lunch boxes. And ultimately, when everyone failed to agree, the raisins took the fall. (laughs). The California Raisins II is a 1990 claymation television special directed by Will Vinton, featuring the advertising characters The California Raisins. America's favorite raisin. What's the message? They all want to have them back [sigh] I don't know if it's just because they love the dancing raisins, or I think more than that, is they just want a powerful campaign, you know, backing up California raisins. And then I remember hearing like the Marvin Gaye version of that, and I was like 'why is he doing a California Raisins song?' A Saturday morning cartoon series, The California Raisin Show, debuted the following year, but lasted only 13 episodes. We love hearing from you. SW: Seth remembers going to a friend's apartment the night he got the account. Definitely [both laugh]. Like, when Ray Charles had starred in his ad, he agreed to do a cross-country public relations tour, promoting the health and goodness of California raisins. Which meant packers couldn't slap a Dancing Raisin on their packaging or use the characters in ads unless they got their idea approved by the board. Harry Overly became the new president of Sunmaid in 2017. Those California Raisins weren't just in California anymore. And I told him, all of this sounds absolutely exhausting: KB: I'm still here! Michael Jackson asked to be featured in a sequel. Lead vocals in the group were sung by musician Buddy Miles. MATTHEW MALCOLM: I mean you can't just leave any field barren here, because something's gonna grow. RV: I said, 'I'm going to do it where it feels authentic.' album - including song video, artist biography, translations and more: I bet you're wonderin' how I knew 'Bout your plans to make me blue With some other guy you knew before Between the The tape was rewound and the presentation repeated.". Please take time to look at pictures I try and show condition clear as possible. Will Vinton told Seth the hardest part was getting his nose right. [6] So many of you remembered that Christmas special. [4] To their surprise, the commercial became wildly popular, paving the way for several future commercials and opportunities through other media. Play with guitar, piano, ukulele, or any instrument you choose. ROSS VANNELLI: Well how about doing an album? Sheet Music It was the sequel to the Emmy-nominated special Meet the Raisins! [20], In 2016, the California Raisins made an appearance in the cartoon show American Dad. California raisins from the California vineyards. et Cie, S.C.A. Not much longer would you be mine baby. Stay up to date with what you want to know. Connect your Spotify account to your Last.fm account and scrobble everything you listen to, from any Spotify app on any device or platform. Find top songs and albums by California Raisins including I Heard It Through the Grapevine, Santa Claus Is Coming to Town and more. Director. SW: He just turned 82, and for the last few decades, he's been privy to almost every dispute in raisin land, and lots of them have landed on his desk. They were the California Raisins. To access our initial disclosure document, please click, Get the item you ordered or your money back. Oh! SW: Almost as soon as it disbanded CALRAB, the raisin industry got to work developing another agency to take its place. Visit the IIIF page to learn more. It lost message. SW: For the packers who did have their own brands and worried Sunmaid was running away with raisin sales, there was another issue. Like that. The following year, Vinton created another TV special called Meet The Raisins! The growers are the ones with the vines. So Fresno is like Eden for raisins. SW: His boss had him working mostly on trade adsstuff for industry publications not the kind of campaigns you or I would ever see in a commercial or on a billboard. Learn more about our approach to sharing our collection online. TikTok video from Shug (@sonyastanford2). KB: Raisin processor for many years in different facilities. SARAH WYMAN: Charlie, I have to start with a confession. Somewhere, some afternoon, Noel Gallagher sat down with a guitar and did a little strumming and made up a few words to go with it. Unknown; no label specified. SW: Kalem Barserian, raisin industry veteran, again. Paul McCartney requested his own copy on VHS. I don't like raisins. SW: The California raisin industry is complicated. Werner and Fedor also thought that the commercial should use clay animation, a type of stop-motion animation using characters or settings made out of clay or other similarly pliable materials, rather than regular cartoon animation. Qualifying purchases could enjoy 0% interest if paid in full in 4 months on purchases of 99+. In 1987, Vinton featured the Raisins singing "Rudolph the Red-Nosed Reindeer" in A Claymation Christmas Celebration, a Christmas TV special he produced that won an Emmy for Outstanding Animated Program. SPEAKER FIVE: Every time that commercial would come on, my mom would sing and dance to that song. https://www.lyrics.com/lyric/34693/California+Raisins/I+Heard+It+Through+the+Grapevine. So, CALRAB proposed this big advertising campaign, with national TV commercials. Web. Entdecke The California Raisi - I Heard It Through The Grapevine - gebrauchtes Vinyl - E8100A in groer Auswahl Vergleichen Angebote und Preise Online kaufen bei eBay Kostenlose Lieferung fr viele Artikel! SW: The ad agency hired a guy named Will Vinton and his team to take the animated mockup of the ad and turn it into clay animationor, claymation. SW: This is Matthew Malcolm again. The 1980's TV commercials for California raisins have been called some of the best ads ever made. Just to make the ad would cost $300,000. CHARLIE HERMAN: On September 14, 1986, California's hottest new band made its debut. SPEAKER THREE: The one song I remember them doing all the time was "I Heard it Through the Grapevine" To the point where I was a kid and I hadn't, I don't think it really clicked to me that that was like a real song. The commercials were produced by Vinton Studios using their claymation technique, with character designs by Michael Brunsfeld. But that wasn't the story around town. SW: One of the people who saw that ad was Michael Jackson. They starred in two claymation TV shorts, and a Christmas special that won an Emmy! If you need to request an image for publication or other use, please visit Rights and Reproductions. Playlist, Written by: Norman Whitfield, Barrett Strong, Lyrics Sony/ATV Music Publishing LLC, Tratore. The face took up most of the raisin's body MB: And then there was little wrinkles here and there, but the more you emphasize that, the more it looked, you know, kind of like a weird prune. He's now on his second round of leading the Raisin Bargaining Association. It had sold more than 500,000 copies. Lead vocals in the group were sung by musician Buddy Miles. The California Raisins released four studio albums on Priority Records, BMG, and ZTT Records between 1987 to 1994, and their signature song, "I Heard It Through the Grapevine", landed on the Billboard Hot 100 and peaked at number 84 or 85. 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